{"id":10209,"date":"2015-05-13T10:27:15","date_gmt":"2015-05-13T08:27:15","guid":{"rendered":"https:\/\/actoria.com\/ch\/?page_id=1618"},"modified":"2026-09-01T16:18:40","modified_gmt":"2026-09-01T14:18:40","slug":"verhandlung-uber-den-unternehmensverkauf","status":"publish","type":"page","link":"https:\/\/actoria.com\/ch-de\/erfolgreicher-kmu-verkauf\/unser-ansatz-bei-der-suche-nach-ubernehmern\/verhandlung-uber-den-unternehmensverkauf\/","title":{"rendered":"Verhandlung \u00fcber den Unternehmensverkauf"},"content":{"rendered":"<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-67645a836c29a87e56fd755c372ce48c\">\n.avia-section.av-av_section-67645a836c29a87e56fd755c372ce48c .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2020\/03\/actoria_cession_entreprise-7.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-67645a836c29a87e56fd755c372ce48c .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-67645a836c29a87e56fd755c372ce48c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  header_page_section_title_wrapper avia-full-stretch av-parallax-section avia-bg-style-parallax av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_px='520'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' style='height:520px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10209'><div class='entry-content-wrapper clearfix'><div class='flex_column_table av-av_one_full-37b602ad7d7cde28b42418e07f353108 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-37b602ad7d7cde28b42418e07f353108\">\n.flex_column.av-av_one_full-37b602ad7d7cde28b42418e07f353108{\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"header_page_section_title\"  class='flex_column av-av_one_full-37b602ad7d7cde28b42418e07f353108 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  header_page_section_title first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4666afbf5f5bceed6d0f89ffc531008f\">\n#top .av-special-heading.av-av_heading-4666afbf5f5bceed6d0f89ffc531008f{\nmargin:0 0 0 0;\npadding-bottom:5px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-av_heading-4666afbf5f5bceed6d0f89ffc531008f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4666afbf5f5bceed6d0f89ffc531008f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-4666afbf5f5bceed6d0f89ffc531008f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4666afbf5f5bceed6d0f89ffc531008f av-special-heading-h1 custom-color-heading  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Verhandlung \u00fcber den Unternehmensverkauf<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10209'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-a698ea551a5cee2371d436ac317f006d\">\n.flex_column.av-av_one_full-a698ea551a5cee2371d436ac317f006d{\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-a698ea551a5cee2371d436ac317f006d av_one_full  avia-builder-el-3  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-a8971b3be80a3b07a417dd42985aaddb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock actoria-de-reviewed-content'  itemprop=\"text\" ><p class=\"aptg-lead\">Eine gute Verhandlung optimiert nicht nur den Preis. Sie schafft eine umsetzbare Gesamtvereinbarung zu Finanzierung, Risiken, \u00dcbergang und Abschlussbedingungen.<\/p>\n<h2>Vor der Verhandlung<\/h2>\n<p>Definieren Sie Zielwert, Mindestbedingungen und Alternativen. Ein belastbarer Unternehmenswert sowie mehrere qualifizierte Interessenten st\u00e4rken die Position des Verk\u00e4ufers.<\/p>\n<h2>Die wichtigsten Verhandlungspunkte<\/h2>\n<ul>\n<li>Unternehmenswert und Equity Bridge.<\/li>\n<li>Working-Capital- und Nettofinanzschulden-Mechanik.<\/li>\n<li>Zahlungszeitpunkt, Verk\u00e4uferdarlehen und Earn-out.<\/li>\n<li>Garantien, Freistellungen und Haftungsgrenzen.<\/li>\n<li>Exklusivit\u00e4t, Bedingungen und \u00dcbergangsleistungen.<\/li>\n<\/ul>\n<h2>Angebote richtig vergleichen<\/h2>\n<p>Ein h\u00f6herer Preis ist nicht automatisch das bessere Angebot. Finanzierungssicherheit, Anzahl Vorbehalte, Zeitplan und regulatorische Risiken beeinflussen die Abschlusswahrscheinlichkeit.<\/p>\n<h2>Verhandlung f\u00fchren<\/h2>\n<p>Offene Punkte werden in einer Issues List priorisiert. Sachliche Argumente, dokumentierte Daten und kontrollierte Kommunikation sch\u00fctzen Beziehung und Vertraulichkeit.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preis, Struktur, Garantien und Umsetzbarkeit beim Unternehmensverkauf professionell verhandeln.<\/p>\n","protected":false},"author":2,"featured_media":6526,"parent":10211,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10209","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/pages\/10209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/comments?post=10209"}],"version-history":[{"count":2,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/pages\/10209\/revisions"}],"predecessor-version":[{"id":26193,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/pages\/10209\/revisions\/26193"}],"up":[{"embeddable":true,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/pages\/10211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/media\/6526"}],"wp:attachment":[{"href":"https:\/\/actoria.com\/ch-de\/wp-json\/wp\/v2\/media?parent=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}