{"id":9398,"date":"2020-05-05T15:30:43","date_gmt":"2020-05-05T15:30:43","guid":{"rendered":"https:\/\/actoria.com\/ch\/?page_id=9398"},"modified":"2022-08-12T16:52:38","modified_gmt":"2022-08-12T14:52:38","slug":"unternehmenszusammenschluss-in-der-schweiz-durch-diversifikation","status":"publish","type":"page","link":"https:\/\/actoria.com\/ch-de\/entwickeln\/wie-sich-entwickeln\/unternehmenszusammenschluss-in-der-schweiz-durch-diversifikation\/","title":{"rendered":"Durch Diversifikation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzjro2lm-6cfbb4c01676e86007d5574e453c33d0\">\n.avia-section.av-jzjro2lm-6cfbb4c01676e86007d5574e453c33d0{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-48-1500x1101.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jzjro2lm-6cfbb4c01676e86007d5574e453c33d0 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jzjro2lm-6cfbb4c01676e86007d5574e453c33d0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  header_page_section_title_wrapper avia-full-stretch avia-bg-style-fixed av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_px='660'><div class='container av-section-cont-open' style='height:660px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9398'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-jzjrtnz4-77d8c7e747698a5f8d11b33a0c4abbee sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzjrtnz4-77d8c7e747698a5f8d11b33a0c4abbee\">\n.flex_column.av-jzjrtnz4-77d8c7e747698a5f8d11b33a0c4abbee{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"header_page_section_title\"  class='flex_column av-jzjrtnz4-77d8c7e747698a5f8d11b33a0c4abbee av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  header_page_section_title first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding  '     ><p><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0\">\n#top .av-special-heading.av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0{\nmargin:0 0 0 0;\npadding-bottom:5px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l08rxu6y-623ab6f28e0ea19017f873cfc3ac0ba0 av-special-heading-h1 custom-color-heading  avia-builder-el-3  el_after_av_codeblock  avia-builder-el-last  av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Durch Diversifikation<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9398'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oggqs-8dcc8abaa256485d3b96da8623ad20a6\">\n.flex_column.av-2oggqs-8dcc8abaa256485d3b96da8623ad20a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2oggqs-8dcc8abaa256485d3b96da8623ad20a6 av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-8ip7a-635d2c177a11652d0598d26edbca47c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18585 alignleft\" title=\"Par la diversification, transmission d'entreprises en Suisse\" src=\"https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-300x300.jpg\" alt=\"Par la diversification, transmission d'entreprises en Suisse\" width=\"300\" height=\"300\" srcset=\"https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-300x300.jpg 300w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-1030x1030.jpg 1030w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-80x80.jpg 80w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-768x768.jpg 768w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-1536x1536.jpg 1536w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-36x36.jpg 36w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-180x180.jpg 180w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-1500x1500.jpg 1500w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49-705x705.jpg 705w, https:\/\/actoria.com\/ch-de\/wp-content\/uploads\/2021\/12\/shutterstock-1-49.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><strong>Wie sich durch Diversifikation entwickeln?<\/strong><\/h3>\n<p>Ein Schweizer Unternehmen, das seine Gesch\u00e4ftst\u00e4tigkeit diversifiziert, ist ein Unternehmen, das versucht, <strong>in Produktm\u00e4rkte zu expandieren, in denen die wichtigsten Erfolgsfaktoren nicht miteinander verkn\u00fcpft sind.<\/strong><\/p>\n<p>Bei dieser Annahme einer diversifizierten Entwicklung erwartet ein Unternehmen keine oder nur eine sehr geringe \u00dcbertragung funktionaler Kompetenzen zwischen seinen verschiedenen T\u00e4tigkeiten.<\/p>\n<p>Der Diversifikationsvorgang wird optimiert, wenn die <strong>spezifischen F\u00e4higkeiten<\/strong> <strong>und das Branchenwissen<\/strong> des Partners in dem Zusammenschluss auf die Probleme und Wettbewerbschancen des anderen Partners angewendet werden.<\/p>\n<p>Von den Synergien, die \u00fcblicherweise zur Rechtfertigung eines Kaufs ermittelt werden, werden finanzielle Synergien oft verschwiegen, w\u00e4hrend betriebliche Synergien weithin angepriesen werden.<\/p>\n<p>Diversifikation bietet potenziell gro\u00dfe Vorteile.<\/p>\n<p>Wenn ein Unternehmen die F\u00e4higkeit hat, <strong>\u00fcbersch\u00fcssige Kompetenzen oder Ressourcen<\/strong>, die in seinem Wettbewerbsumfeld n\u00fctzlich sind,<strong> zu<\/strong> <strong>exportieren oder zu importieren<\/strong>, ist die damit verbundene Diversifikation eine attraktive strategische Option.<\/p>\n<p>Wenn ein Unternehmen <strong>\u00fcber<\/strong> <strong>die n\u00f6tigen F\u00e4higkeiten und Ressourcen<\/strong> <strong>verf\u00fcgt<\/strong>, um die Strategien sehr unterschiedlicher Unternehmen zu analysieren und zu verwalten, kann die unverbundene Diversifikation die beste strategische Option sein.<\/p>\n<p>Schlie\u00dflich, wenn ein Unternehmen <strong>beide Diversifikationsstrategien<\/strong> <strong>anwenden kann<\/strong>, h\u00e4ngt die Wahl einer tragf\u00e4higen Strategie von den Kompetenzen und pers\u00f6nlichen Neigungen seiner F\u00fchrungskr\u00e4fte ab.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Durch 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