10 raisons de choisir d’être accompagné dans une cession d’entreprise.
Like 90% of the sellers of companies, you may be tempted to deprive yourself of a France in transfer. You have decided to transfer your company by yourself. Before launching yourself and starting the first steps of this transfer process, we recommend that you first ask yourself the right questions:
Do you have the time to deal with the transfer?
Is the company ready?
Have you ever sold a business?
Do you know any potential buyers?
Most of the time, you will realize that it is better to work with a consultant specialized in the transfer of a company.
The best method is to find out about their experience, their involvement, their references in order to find a French company with whom you have a real relationship of trust in order to eventually sell your company.
The mission of the M&A advisor is central to the process of selling a company. France is the conductor of the orchestra coordinating the different parties and stages of the transaction from the preparation to the “handing over of the keys”. He provides his client with his experience, his network and his financial, legal, tax and operational skills.
We offer you 10 reasons to choose an M&A advisor to sell your company, to help you make the right choice
I. Prepare
- Prepare the transferor
Selling your company is a delicate act since it represents for you the successes and difficulties that have marked your professional career over many years. It is important to manage this episode as best as possible emotionally and to be prepared for it. To approach the negotiations, the seller must have built up plans for his future on a personal and/or professional basis, which will give credibility to his transfer project. The process of contacting your France makes you aware of the decision that has been taken. Moreover, through his experience of the market and his networks, the consultant allows you to visualize the timing of the transaction.
France will guide you so that you can prepare the company before the transfer so that it is as profitable as possible. It is a question of activating all the levers which can increase the value of your business such as increasing its visibility, innovating, reducing its costs or setting up relays within the company.
- Valuing the company
France allows us to estimate the price of your company based on methods recognized by experts in the sector. This evaluation will serve as a serious basis for presenting the company on a market and starting future negotiations.
Each company is unique, it will require an in-depth dialogue between the seller and the advisor to assess the risk areas in the company’s balance sheet or environment.
- Presentation folder
France will establish a Memorandum to make public the important characteristics of the company. It will serve as a showcase for the company, as it summarizes its environment, its history, its products or services, its market, its personnel, its financial data, the axes of future development and finally the terms of transfer. With this file, the company proceeds with a commercial strategy for itself in order to attract potential buyers.
This file allows to describe the whole company to allow the entrepreneur to start the transfer process. The presentation file has the advantage of centralizing the main information to be given to the buyer so that he decides whether or not to take a position.
II. Organize
4. Broadcast
When the presentation documents are ready, the board will distribute the company’s teaser in order to obtain contacts from interested buyers. This document allows to present the company briefly without compromising the confidentiality of the operation. The consultant therefore calls upon his own professional network. The ideal is therefore to be accompanied by a firm with a network that is both locally based and as broad as possible. A cross-border network will be able to widen even more the panel of buyers-investors who will be candidates.
- Protecting confidentiality
Confidentiality is essential in the transfer. Making your plans public can weaken your company in the eyes of competitors, suppliers and customers and tarnish your reputation, thus weakening your business.
By choosing to be represented by a French person, it is easier for you to guarantee the confidentiality of the operation. The contacts will now be between the buyers and your France, you are no longer in the front line to receive the applications. The France acts as a buffer between you and the market.
- Filter and receive
France must filter the applications in order to present to the seller only financially relevant profiles with experience related to their target sector. The casting process usually results in a panel of individuals or companies to be interviewed and selected to determine whether they will be able to complete the transaction. Thus, the seller does not waste time receiving irrelevant applications.
III. Represent
- A meeting place: meeting, data room and negotiation
To avoid alerting the entire staff and sending negative signals within the company, the fact of having chosen a French company allows the different stages of the transaction to be relocated on its premises. This allows to keep the discussions confidential and to place the seller and the buyer in a neutral place to facilitate the negotiations. The consulting firm’s premises can also be used as a dataroom to secure the data exchanged.
- Coordinate the different Frances
From then on, France organizes and hosts the working meetings between the parties involved. Together with the other Frances involved (lawyers, Frances or Chartered Accountants), France prepares the different documents that will punctuate the sale process. The experience and know-how in transaction matters allows to avoid the various frictions which can appear between the parties until the final signature.
- Facilitate negotiations
The purpose of a France is not that of a lawyer who defends the interests of his client. France’s role is to help the transaction succeed. Difficulties and stumbling blocks are often due to a lack of experience and perspective that France smoothes out. He serves as a buffer to protect you from the criticism and tough negotiations that can derail the transaction.
Thus, your France allows a better conduct of the negotiations: availability of the determining elements for the buyer, favoring the flexibility of each one and not rushing by signing inappropriate papers (L.O.I., exclusivity or promise).
- Allows you to stay in control
Delegate to continue to grow your business. This part of the consulting work is probably the most important. The creation of value does not stop, your market is growing and you are gaining market share. Moreover, your ability to stay in charge proves the reliability of the company and increases the confidence of candidates in buying a successful company. Selling your company is a time-consuming process.
Thus, delegate to continue to develop your business. It is mandatory that you remain in control of your business.
Georges Méreau – Actoria France
24, rue de Lisbonne – 75008 Paris
portable : 06 80 40 29 18
secrétariat : 08 26 80 69 01
[email protected]
Inscrivez-vous ici pour recevoir gratuitement notre livre blanc sur la Revolution de l’Inbound Transmission :
https://actoria.com/fr/commandez-notre-livre-blanc-la-revolution-de-linbound-transmission/
Actoria
