
The strategy of growth by globalization implies for a company the conquest of various geographical markets.
This strategy by globalization must answer the following questions: How extensive should a company’s presence be in key international markets? How can the organization establish the necessary international presence? What are the optimal locations in the world for its various value chain activities? How can the company turn a global presence into a global competitive advantage?
When should a global growth strategy be implemented?
Cost containment
A globalization growth strategy may be appropriate in industries where companies are under strong pressure to reduce costs but little pressure to respond locally; thus, going global allows these companies to sell a standardized product in other countries. By expanding their customer base, these firms can take advantage of economies of scale (cost advantages that a firm gains from expansion) and learning curve effects because they are able to mass-produce a standard product that can be exported (provided that demand exceeds the costs involved).
Market expansion
However, globalization is not limited to cost containment. Differentiation strategies also allow for economies of scale, either by meeting different needs in different markets with a similar set of products, or by developing new products based on the needs and consumption patterns of a new market. Differentiation as part of a global strategy will often require localization, as companies must adapt to consumer tastes to better compete in the new country. For example, Coca-Cola tastes different in different countries because of differences in local preferences.
Sourcing
Other classic and key strategic reasons for globalization include building relationships with suppliers, improving access to raw materials (specific to a given region), and reducing costs by using specializations from other regions. Starbucks sources coffee beans from around the world, as climate significantly affects the type and quality of the beans. Starbucks’ globalization strategy of selling in many countries relies heavily on global sourcing, and strategic managers must carefully monitor this process to assess the costs and benefits.
Global strategies through globalization require companies to closely coordinate their product and pricing strategies across international markets and locations; therefore, companies pursuing a global strategy are typically highly centralized.
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Actoria has allowed me to quickly diagnose the dysfunctions in the processes of our company, to offer optimizations and to implement them. Actoria has also successfully supported us in all phases of our company’s transfer to a group in our sector: preparation of my company, identification of buyer partners, negotiation up to the entry of the partner’s capital. Actoria brought us negotiation expertise and found us a good partner.
We were relatively anxious to find a solution because my health was deteriorating rapidly. Actoria’s consultant allowed me to successfully carry out my company’s sale. Its action has been crucial to carry out this delicate project because it involved all of our day-to-day activities. This project was close to my heart and was becoming increasingly necessary. The impulse given by Actoria was decisive to make it happen.
First, Actoria made an effective diagnosis of the strengths and weaknesses of our company and then proposed to take them into account in our management in order to increase the value of our company. Actoria led this project with my entire management team which made it possible to involve all the operatives and to be able to quickly implement a solution to enter the capital of an investor supplemented by the entry of certain executives of my company as well as a bank.
I couldn’t be happier with the result, but I am especially pleased with my decision to work with Actoria. The success of this mission was the direct result of Actoria’s hard work and sophisticated professionalism on my business. From our first meeting through the reasonable preparation process, all phases of the transfer, legal and financial operations were managed by the Actoria team. Their skills were even more evident when the complexities of this transaction were at its peak.
Hiring Actoria made the difference to achieve my original goal and move on to my next professional challenge. Selling a company like AMR in this market has not been an easy task. Actoria has demonstrated perseverance in identifying good buyers with knowledge of my industry in order to continue the development of my business, and has provided professional advice throughout the process.
The company’s sales process has been a very long and difficult journey. The professional support of Actoria made this effort much easier. I would especially like to thank the consultants from Switzerland and France for their very effective collaboration. Your consultants proposed creative solutions during the negotiations to effectively overcome significant obstacles in order to conclude the agreement. Their experience, knowledge and professionalism contributed to the success of this transaction.
The group in short :
Every year More than 30 successfull transactions with 20 Senior Consultants and Partners On companies with 5 to 100 employees With a turnover of 1 to 100 Million
We are located in many countries in Europe and Africa to provide access to foreign buyers/investors:
The question of selling a business in France arises sooner or later. How to find the right buyer in Europe ? How to successfully transfer my business in Europe ? When you want to hand the hand over to a successor, buyer, buyer or investor, the terms used are various: delivery company Europe, sale company france, sale company Europe, sale company Europe, sale small business in Europe. Whatever the terms used for the sale of your company in Europe, you can put your company on a list of companies for sale in Europe, a business exchange, or seek advice from a fusacq, a specialist in business transfer in Europe. With him you can think about the best buyer: family,employee, investment fund, external buyer. Sometimes it can offer you other solutions such as a getting closer to a company, a merging or establishing an alliance with another european company.
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