Why a White paper ?
Experts predicted a V recovery, others in U or W and alarmists in L with a collapse without recovery. Eventually, the recovery that is emerging will be in K. The voluntary cessation of the economy is symbolized by the vertical bar then 2 bars, one ascending, the other descending, starting from the first bar.
This means that we will see a polarization of trends: the most advanced companies will emerge stronger from the crisis while others will not restart.
The strongest, the most agile, the best equipped for the future, are rebounding and even taking advantage of the crisis. We can see this in the tech sector in the United States. The others, those who were already weak before the crisis, are sinking. For some, on a temporary basis, and for others, on a long lasting or even permanent basis.
So why this polarization? Why do some companies emerge stronger from the crisis? What is their strategy?