New approach to the valuation of companies

Investments in intangible assets underpin the knowledge or learning economy.
These investments, such as intellectual property (IP), research, technology and software, and human capital, have increased inexorably over the past 25 years. And the COVID-19 pandemic seems to have accelerated this trend.
Towards a dematerialized approach to business valuation.
Are we witnessing the beginning of a new stage in the history of capitalism based on learning, knowledge and intellectual capital?
Will the intangible valuation of companies take over from purely financial valuation methods in the world?
Intangible assets are becoming more and more essential to the valuation of a company.
However, current accounting standards make it difficult to take them into account in financial statements.
This lack of consideration can adversely affect the valuation of a company.
Valuations based on simple accounting measures from the financial statements (balance sheets and accounts) of companies are no longer sufficient.
Internally developed intangible assets tend not to appear on the balance sheet and the related costs are expensed as incurred.
Under IFRS, these assets are only recognized if certain criteria are met.
The accounting treatment differs according to the type of asset:
- tangible assets benefit from accounting measures of depreciation and amortization
- internally developed intangible assets do not benefit from standardized accounting measures and create valuation problems.
As investments in intangible assets increase, assessing the value of these assets as a component of enterprise value becomes increasingly critical.
Discrimination between the assets of companies in accounting terms

A company that has developed its portfolio of intangible assets through acquisition will probably have a higher proportion of intangible assets on its balance sheet (and more goodwill) than a company that has developed intangible assets internally.
This will affect the balance sheet ratios and reported earnings but also the value of the company.
The valuation of intangible assets is highly subjective.
To complicate matters, entrepreneurs tend to overestimate the value of their company’s intangible assets.
Intangible assets can be the defining element of your company’s value and even the secret weapon for which a buyer will accept a very high price.
But getting the value of these types of assets accepted is often the biggest stumbling block in selling a business.
Here are some tips on understanding intangible assets and how they might be valued.
- Understand what an intangible asset is
An intangible asset is an asset that has no physical form and is not monetary.
The main intangible assets are intellectual property, brands, trademarks, customer lists and, in some cases, non-competition agreements.
Sometimes these assets can all be grouped together as “goodwill”, but they are actually separate and distinct.
Generally, they do not appear on a company’s balance sheet when a company acquires another company or if a specific intangible asset is acquired separately.
- Understanding the process
During a business transfer, Actoria normally establishes a valuation for the whole company, including the value of intangible assets.
Exposed valuation method

The intangible valuation method developed by Actoria called Strategic Intangible Assets (AIIS) is the result of several years of reflection.
It reflects the so-called market value of listed groups and companies. Its calculation method seems simple since it is the following formula:
Market value = equity + goodwill (all AIIS)
And sometimes: Market value = equity – badwill
Specificities of the method
This method makes it possible to take into account the following main elements:
- Human capital (skills, dexterity, productivity, efficiency…)
- Relational and structural capital (networks, partnerships, address book, lobbying, presence in standardization bodies…)
- Organizational capital (competitive advantages, business model, software, etc.)
- Customer capital (market share, customer loyalty, qualified prospects)
- Innovation capital (databases, knowledge management, innovation and economic intelligence…)
- And the protected intangibles (trademarks, patents, designs, copyrights…).
Hire an expert
When selling a business or merging companies internationally, it is always a good idea to hire an appraiser such as Actoria to establish the valuation of the business. This can help alleviate disputes or confusion between the buyer and the seller.
When hiring an appraiser, look for references and get quotes from two or three appraisers from reputable companies who are familiar with your industry.
Intangible assets are all very unique.
Trying to assess their value without understanding all the intricacies does not give a very accurate result and can be frustrating. Consult Actoria for advice.
Actoria has developed a very specific tool, Xtravalue, which, after an audit of your intangible assets, gives a specific value to each of them to ultimately determine a new Goodwill giving an intangible value to your company.
For more information, please contact us.
The group in short :
Every year More than 30 successfull transactions with 20 Senior Consultants and Partners On companies with 5 to 100 employees With a turnover of 1 to 100 Million
We are located in many countries in Europe and Africa to provide access to foreign buyers/investors:
Discuss your next step confidentially
Clarify objectives, timing and options with a senior M&A adviser.
Book a confidential meeting